If this has already been diaried then my apologies. Just let me know and I'll delete this. But Chris Bowers' Google-bombing project was just on CNN's Situation Room in a little segment by one of their two "Blog Experts", Jackie Schecter. I made a couple of screen captures and posted them below.
She said that Google disapproved of this practice and said that it takes away from "organic search results". She also showed a screen from RedState where this project was criticized as a waste of time, but I didn't bother capturing that.
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